Searches for “lounge lingerie” multiplied by 96 times in the past year, while “aura colours”-linked to a wider spiritual trend-increased by 36 times. It expects these search terms to attract more interest over the coming year and is encouraging brands to use this intelligence as an “essential guidebook…to target their audiences” in 2022. In its Pinterest Predicts 2022 report, the company looked at 180 search trends that were on the up between October 2019 and September 2021. “Lounge lingerie”, “DIY car curtains” and “creative retail display” are some of the top items and ideas people are expected to hunt for next year, according to social media platform Pinterest.
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